Everything AmyNav does, in full.

Grouped the way the work is done. Some features come with higher plans, and the pricing page shows exactly which.

The shop assistant

A rule based assistant, not an AI model, that answers to Amy by default and to whatever name you give it after that. It never invents a price or a promise, and a person can step in at any moment.

Meet Amy, or rename it: Every AmyNav account starts with a built-in assistant called Amy. Give it your own name in Settings and every message it sends carries that name instead, so customers only ever hear from your business.
Reply from your phone or from here, both count: Keep the WhatsApp Business App on your phone and connect AmyNav to the same number. A customer message reaches both at once. Reply from your phone and it lands in AmyNav too, Amy steps back the moment you do, exactly like tapping Take over. Nothing you already have gets left behind, your contacts and history stay put.
Catalogue, search and prices: Sends your catalogue, finds products by name or SKU, and shows price and stock. "How much is the cheapest one?" or "your most expensive shoes" lists that end of your price list, ready to order.
Recommendations: A customer describes what they want and it suggests the closest products from your own names, categories and descriptions, with rules you can write yourself. A budget such as "a gift under ₦10,000" keeps the suggestions within it.
Sell, or just answer questions: Not selling in the chat? Switch the assistant to Answer questions. It answers, recommends, and passes anyone who wants to buy to your team as an enquiry. Your website chat always works this way.
Your FAQ, in your words: Answers to your own questions are sent word for word. Add the phrases your customers really type.
Hand over to a person: Reply yourself, or press Take over, and the assistant goes quiet in that chat until you hand it back. It also hands back on its own after a quiet spell.
Your hours, and closing the shop: Tell customers when you are back out of hours. Close the shop for a holiday with one switch: no new orders or quotes, questions and tracking still answered, and it reopens by itself.
Your wording, in your languages: Rewrite what it says, message by message. On plans that include it, offer more languages, including Pidgin, Yorùbá, Hausa and Igbo: write the wording yourself, or let us translate it once and keep it. Pidgin is understood for every shop, and you can add the way your own customers talk.
No fee per message: The assistant matches what customers mean against your own catalogue, answers and rules. There is no AI meter running on every reply, and it never makes up a price.

See it for yourself. Type what a customer might say and see which of the assistant's built-in words would match.

Quotes and orders

Customers order from your catalogue inside WhatsApp, or type what they want and get a quote.

Quotes from a typed list: "I need 2 ankara midi and a lace blouse" becomes a quote. Anything unclear is asked about first.
Accept and it becomes an order: Accept and Decline buttons on every quote, expiry dates, and reminders before a quote lapses.
Guided checkout: Email once, delivery address (typed, saved or sent as a map pin), delivery method, then payment. Returning customers reuse their saved address.
Coupons: Percentage or fixed, with limits and expiry, applied in the chat or by your team.
Pick up where they left off: A customer who was interrupted sends RESUME and lands back in their unfinished order or quote.
Places you do not deliver to: Name the areas you do not serve and customers are told straight away, instead of after they have chosen everything.
Questions and add-ons per product: A name to print, a size, gift wrap: asked for the products you choose, in the chat or right in the WhatsApp checkout form, with the price added. The answers reach the order, the receipt and your store.
Appointments, booked in the chat: Customers pick a service, a day and a free time, pay in full or a deposit if you like, get a reminder, and can move or cancel. Every booking is in your calendar, with days off, and in Google Calendar both ways: times you are busy there are not offered.
Your own checkout steps: On plans that include it, reorder the checkout and add steps of your own, even ones that wait for your team.

Payments and refunds

AmyNav never holds your money. Every payment goes straight to the gateway or bank account you set up.

Paystack, Flutterwave, Stripe, PayPal, transfer, cash: Choose per order. A payment link goes to the customer and the order confirms itself when it is paid.
Bank transfers with proof: A photo or PDF of the transfer goes to your team, who confirm it with one tap.
Receipts: A PDF receipt sent on WhatsApp for every paid order, and one on demand.
Tax and extra charges: Add VAT, a service fee, the payment gateway fee or a messaging fee to each order, so the customer covers them. Show each one on the receipt, or combine them as one line such as Tax. They reach your WooCommerce or Shopify order too.
Refunds in full or in part: From an order, from a chat, or through the API, with a reason kept on the order. Online payments go back through the gateway. A refund made in your own store shows up here on its own.
Unpaid orders tidy themselves: Reminders first, then cancellation after the time you choose, with the stock put back.

Delivery

Delivery fees from your own zones, riders with their own simple link, and tracking that reaches the customer.

Delivery zones and rates: Zones by country, state or postcode, each with flat, by weight (or per kg) and by order value rates, such as free delivery over a total. Product weight and size are counted for you, and your store's zones sync in. An address none of them reaches goes to a person to price, and the chat carries on.
Riders: Give each rider a key and a link. They see their own deliveries and mark them done, without a login.
Follow the rider on a map: The rider presses Start delivery and your customer follows them on a map until it arrives. Only the latest spot is kept, and it is gone once delivered.
Tracking and courier details: Courier, tracking number and link, sent to the customer when you add them.
Updates after the 24 hour window: WhatsApp only lets a business write freely for a day. Shipped, delivered and refund notices go out as approved templates once that day has passed.

Your store

Sell from a store you already have, or manage products in AmyNav with no store at all.

Products, variants and stock: Pulled in automatically, and refreshed within seconds when something changes in the store.
Orders reach the store: Orders made in WhatsApp are created in WooCommerce or Shopify, paid, cancelled and refunded there too, so your books agree.
Changes made in the store come back: Cancelled, paid, fulfilled or refunded in the store, and AmyNav follows, without sending it back again.
One click from WordPress: The AmyNav plugin makes the connection for you, even before you have an account, and adds WhatsApp chat and Order on WhatsApp buttons to your site.
No store needed: Add products by hand, with pictures, variants, categories and stock.
Tell me when it is back: A customer asking for something sold out can ask to be told. When it is back in stock, they get one message.
A page in the AmyNav marketplace: List your shop where shoppers search by what they sell and where they are, and start a chat with you.
Several pictures per product: Up to nine pictures, from your store or uploaded, shown as a gallery in your store chat and in your WhatsApp catalogue.

More ways to chat

Customers who are not on WhatsApp, or who would rather not, chat, order and pay with you on your own store chat or on Telegram.

Your own store chat: A chat page at a link you choose: browse, cart, checkout and orders, with no app to install and no fee per reply.
Telegram: Link your own Telegram bot. Product cards with Add to cart, and your shop opens inside Telegram.
Instagram DMs: Connect your business Instagram and its DMs land in the same inbox, answered by the same assistant, with product cards, a cart and checkout.
Your own address: Put your store chat on your own website address, such as chat.yourshop.com, with one setting at your domain host.
Any other channel, by API: Your own app or another messenger: send each message in, and the assistant's and your team's replies come back to it.
Each channel on or off: Switch a channel off for a while and your team still sees every message in one inbox.

Chat from your website

Add a "Chat with us" button to any website, WordPress or not, and every conversation it starts lands in the same WhatsApp inbox your team already uses.

Works on any site: A short snippet embeds the button on a WooCommerce, Shopify or hand-built site alike. The WordPress plugin adds it with one click, no code needed.
Straight into WhatsApp: A visitor types their first message on your site and the chat continues on WhatsApp from there, same assistant, same team, same history.
Set up once: One key identifies your business to the button. Nothing to rotate, nothing a visitor can see or misuse.
Built for developers too: A documented API for a custom checkout or a Shopify app to start a chat directly, no button required.

Your team

Everyone sees what they should, and every customer has one history.

A shared inbox: Assign chats, set your own statuses and labels, and see who is waiting.
Quick actions: Send the menu, a payment link, a receipt, confirm a transfer, refund, or ask for an address, in one tap from the chat.
Roles and permissions: Decide exactly what each person can see and change, down to view, create, edit and delete for each area.
Notes and customer history: Notes on chats, orders and quotes, and every order a customer has ever placed.
Run the shop from your chat: Chosen team members ask about orders, sales and stock from WhatsApp or Telegram, change prices and stock with a YES, add a product by sending its photo, and get a daily summary.
Alerts that reach you: When a customer needs a person, by email or WhatsApp, with the reason and a link to the chat.

Numbers and stock

Figures come from your own live orders, in your own currency.

Revenue after refunds: Refunded money is never counted as revenue. See the last 7, 30 or 90 days, your best sellers and how chats turn into orders.
Low stock alerts: An email before a bestseller quietly sells out, and one when the last unit goes.
Which ads bring sales: Every chat that came from a Click-to-WhatsApp or Instagram ad, with who bought and the revenue, ad by ad. Add what an ad cost and see its cost per sale.
Many currencies: Sell in other currencies, with exchange rates kept fresh and every total also shown in yours.
Your data, exportable: Export everything you own at any time.

Promotions

WhatsApp templates and campaigns with consent built in.

Templates of your own: Write them once, send them to Meta for review from AmyNav, and use them when approved.
Campaigns: Send to the customers who opted in, with a daily limit so you never spam.
Consent recorded: Opt in and STOP are handled for you, and customers who opt out are left alone.

API and partners

The same REST API the dashboard uses, with keys you can limit.

API keys with limited roles: Give an integration only the areas it needs. Versioned under /v1 with its own rate limit.
Bring your own channel: Your app or another messenger sends us each message, and gets the assistant's replies, buttons and product cards as data.
Signed webhooks: Order created, status changed, payment changed and refunded, signed so you know they are ours.
Resellers: Create and manage merchants under your own account and bill them as one.
Postman and full documentation: A ready collection and a written guide for every endpoint.

Privacy and safety

Built so that asking for a copy of your data, or its deletion, is normal.

Customers can ask: A customer sends "send me my data" or "delete my data" in the chat. They get a copy, and deletion is done once you approve it.
Each business is separate: Every request is limited to one business, so no merchant can ever see another.
Keys are encrypted: Payment, store and WhatsApp credentials are stored encrypted, and webhooks from Meta, Paystack, Flutterwave and your store are signature checked.
Close your account: Export, then delete, from Settings, whenever you like.

Ready when you are.

The free plan needs no card, and most merchants are set up in about five minutes.

Start free